The joint video on demand project between BBC Worldwide, Channel 4 and ITV may not appear until 2009 it has been suggested on DigitalSpy.co.uk. The name of project at launch is also likely to be SeeSaw.
The delay to the launch may be because the BBC Worldwide involvement has not yet been approved by the BBC Trust, and it is not clear how long the Office of Fair Trading investigation will take.
If the name SeeSaw is truly the real products name it seems an odd choice as the title sounds more like a kids TV programme name.
See = see,present tense.
Saw = see,past tense,that which has been seen.
SeeSaw = see that which has already been seen.
Too clever perhaps!